1 Reason We Fail
Of the many reasons we fail, one reason is because of lack of persistence. We are humanly wired to choose situations that present little to no difficulty or resistance, and if a situation presents any of the aforementioned--we run.
If we desire to accomplish anything worthwhile, persistence is important. Be willing to put yourself in uncomfortable situtions and allow yourself to feel uncomfortable. Perserve when you would like to do nothing more than run. By being persistant, you will never fail.